Western European Brewing Industry Essay

Western European Brewing Industry Essay The European beer market has matured over time, and one would expect the brewers here to be making comfortable profits. However, various global and local factors continue having negative impacts on the market, and on brewers themselves. Big players in the industry have had to adopt new strategies to keep afloat. This paper presents a PESTEL analysis of the Western European beer market, and also includes a Porter’s five point analysis of the business forces affecting it. It also looks at the effect these emerging trends in Western Europe’s beer industry have had on three selected beer manufacturers. European brewers have in the recent past had to contend with falling margins in their sales in the Western Europe market for a variety of reasons. This trend has been has been witnessed even in their traditionally large markets such as Germany, while sales have been on the increase in emerging world markets such as China. Government activities have been a large contributor to this trend (Cohen, 2008). In the UK, Netherlands and other Western European countries, there has been a widespread and extensive government campaign to turn people off excessive consumption of alcohol, or what they referred to as â€Å"binge drinking†. This is in response to the increasing number of fatal accidents resulting from drunk driving. Governments in countries like the UK and Netherlands have also been concerned with the rising cases of antisocial behavior for example public drunken brawls, and the rise in alcohol abuse among teenagers and young adults (Brat, 2011). In response, there have been considerations to enact legislations to contain this problem, and to raise the minimum drinking age from 16 to 18years. Sale of beer in pubs and bars has suffered as a result, and consumers now prefer buying from retail outlets such as supermarkets, and drink at home (David, 2005). The reduction in consumption of beer has also been as a result of increased health consciousness among Europeans and other consumers. Consumers’ drinking habits have been influenced by reports linking various health conditions with beer consumption, and many have either become teetotalers, or prefer drinking wine instead. The sluggish economic growth in most European countries has also been a cause of the decline in demand for beer, as consumers concentrate more on meeting their basic needs and reduce on non-essentials. Studies have shown that beer consumption is viewed as trendy among youngsters, who constitute the largest beer drinking group in Europe. However, high unemployment rates facing this group have led to a decreasing demand for alcohol (Kia,2006). Beer in the Western Europe market faces high competition from substitute drinks such as soft drinks, energy drinks and non alcoholic beers or fruit flavored beers. Health concerns related to consumption of beer has led consumers who still want to retain a trendy look when they go to pubs, to prefer ordering non-alcoholic beer. They reject sodas for their high sugar content, but still want to prevent health risks associated with beer. The threat of substitutes is however, not a very big issue for Europe’s beer manufacturers, as they adopted the production of non-alcoholic beers that are fast becoming a favorite among drinkers in many parts of Europe. Rivalry among beer manufacturers is probably one of the main causes of shrinking profit margins, as they wage costly media campaigns to protect their market shares and hopefully acquire more. Supplier power is also strong in the industry, reflected by the ever increasing prices of barley, which beer manufacturers have little influence or control over (Mercer, 2011).They face a dilemma on the most viable option, whether to increase prices of beer in the face of a shrinking market, while at the same time trying to cut costs and venture into new and more profitable markets (Opus, 2005). Even as they try to cut costs, beer manufacturers have to facilitate expensive ventures in their expansion bids in markets such as China, which are highly unprofitable due to a high concentration in the beer industry there. The rationale of venturing into a highly crowded and less profitable market is to benefit from consolidation in the future, since beer consumption is set to keep rising. New entrants into the industry do not constitute much of a threat to the already existing players who have entrenched their influence and power in the sector. The trend has been consolidation and the big players have shifted their focus to acquiring new firms or smaller, already existing ones and consolidating their hold in the market. This is what they hope to achieve in China and other emerging markets, by buying off local manufacturers. Consolidation has been accompanied by the promotion of premium brands, and this often involves killing the smaller, insignificant ones that do not do so well. Many of the factors considered in the PESTEL model of analysis affect the decisions taken by managers of companies, as a response to whatever is happening in the market. However, in this case, not all of them have far reaching effects on the beer market. Beer manufacturers in the West European market are mainly affected by political factors such as government policy to discourage excessive alcohol consumption, economic factors such as unemployment and economic growth rates, technological advancements and the society’s health consciousness. Competition in the industry is mainly driven by rivalry among the firms for market share and the threat from substitutes. The emerging trends in the brewing industry in Western Europe will undoubtedly have different impacts on the various brewing companies in the industry. A-B InBev (Belgium) for example is set to gain from the promotion of its premium brands that are brand leaders across the globe. It is also likely to leap huge profits from increased sales of soft drinks by venturing into the soft drinks market, since consumers are increasingly shunning alcoholic drinks. The company may however suffer from the loss of a part of market share, which it is losing by selling off some of its subsidiaries, and its strategy’s weaknesses also lie in the failure to recognize the high potential of non alcoholic beers and venturing into that branch of production. The consumers’ move from consuming beer in pubs and restaurants to buying it from retail outlets such as supermarkets may have a negative impact on Greene Kings sales, as they operate a huge chain of pubs across Europe. Its concentration on super brands will post positive sales reports, as these brands do not seem to suffer much when sales go down, probably as a result of brand royalty from consumers. Though the company’s consolidation strategy to consolidate its market share by acquisitions and mergers may pay off in the long run, its image could suffer if it is seen as very greedy, and such negativity from the public may make its brands suffer in the market. The Tsingtao brewery in China has its strength in its exportation strategy. There are benefits to this, reason being that profit margins from beer sold in China are small due to over population in the industry.

Taking a Look at Facebook and Linkedin - 829 Words

The social networking service, Facebook, was created by Mark Zuckerberg with his college roommate, who both attended Harvard University, and launched Facebook in February 2004 (Phillips, 2007). Once the social networking sight went viral, the websites membership was no longer limited to Harvard students- college students from the rest of the United States and Canada soon started to use the social media service (History of Facebook, 2014). Facebook has become so popular and globally spread, that it is now being used by individuals and businesses worldwide. Mark Zuckerberg stated that the core idea of Facebook was to create a platform for people to share and connect with others who are prevalent in one’s life (Our Community to the Facebook Community, 2011). Facebook has created a borderless world and civilians can connect with friends and family who are dispersed all over the world. Publicising one’s life on the internet is risky, and has lead the Facebook team to create privacy settings to limit others access to the user’s information. Facebook wanted to ensure that users would feel comfortable to share moments and events about their real lives without being fearful of unwanted individuals viewing this information (Knibbs, 2014). This defining fact gave way to individuals, for the first time, having tools that they can use to broadcast their lives and connect with others. With this new found knowledge that the social media website could be used to communicate easily andShow MoreRelatedEssay about Facebook Porters Five1046 Words   |  5 Pagescompany’s financial as well as operational information available for the capital market provide us much more useful resources to put Facebook under our microscope of five forces analysis. 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Poetry Pr Essay Example For Students

Poetry Pr Essay Dover Beach Matthew Arnolds dramatic monologue titled Dover Beach (written in 1851/2 but publish In 1867) reveals the repetitive tragedy one can see when observing a natural wonder Like the ocean that Is a representation of all of life Itself as well as the newfound conflict of his time that was religion versus science. He expresses his observations of life and sadness by using personification and Imagery to depict a tranquil scene of the ocean only to have it disrupted by the loud rocks scraping and colliding with the shoreline, he also uses an allusion to Sophocles to bring forth evidence of this recognition of eternal sadness as not necessarily something new, he uses words like only and naked to show prove the vulnerability of man during this time of discovery, repetition is used in the next stanza with nor to further emphasize how lost man has truly become and how the world has turned into something so sinful. The structure of the poem starts with a beautiful setting leading up slowly to reveal a more discontented emotion hidden behind the beauty, approaching the end diction such as struggle confused and ignorant give off a sense of hopelessness not only in the world but In humanity and its lack of being bled to change whatever the future may hold. The speaker can be assumed to be Arnold, likely addressing this to his wife on their honeymoon; although one would think love and hope would be in the air at this moment according to the tone of Arnold there is nothing but misery to see, the negativity in Arnolds syntax reflects his views on society accurately, however this opinion is hidden under what would seem to be a lovely landscape but even with the tranquil sounds and soft moon the powerful waters are slowly eroding away the shore very similarly to science eroding religion. Matthew Arnolds Dover Beach is an undeniably depth-full work that displays imagery that should leave one calm and relaxed but rather leaves them feeling disgusted with the world, which is how Arnold felt with the world he was surrounded In, during this Victorian period everything was changing and little was being held sacred anymore In Arnolds eyes, while Arnold was not particularly a man of religion his Ideologies and politics were often reflected In his controversial works that would leave a lasting impression and an ideal time capsule to unveil opinions and thoughts contained during that period.

Macbeth Tragic Hero Or A Dead Butcher English Literature Essay Essay Example

Macbeth Tragic Hero Or A Dead Butcher English Literature Essay Paper In my sentiment, Macbeth is represented as a tragic hero. Macbeth s characger is a authoritative illustration of a Shakespearian tragic hero. In many of Shakespeare s calamities, the chief character starts off as a really courageous, epic individual whom everyone praises. However as clip moves on, the character loses repute because he has to confront a moral quandary and fatal defect. In Macbeth, Act 1 Scene 2, we know that Macbeth is the chief character, because of his brave actions in the conflict. A tragic hero s exceeding nature by and large raises him above the mean degree of humanity. Macbeth s instance the fatal defect, katharsis was his aspiration. We will write a custom essay sample on Macbeth Tragic Hero Or A Dead Butcher English Literature Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macbeth Tragic Hero Or A Dead Butcher English Literature Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macbeth Tragic Hero Or A Dead Butcher English Literature Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Macbeth s gallantry can be seen by the manner Macbeth rejects fortune that is personified as a glorious warrior. Macbeth is described as Brave Macbeth and besides as a retainer of the God Valour ; he is Valour s minion . The godMacbeth s violent nature supports his place as a hero contending for Scotland. Macbeth is seen to hold unseamed him from the nave to the chops. Shakespeare creates a violent imagination of Macbeth viciously killing Macdonwald. Clearly this is violent but besides adept. The usage of unseamed is a metaphor from vesture that shows his preciseness and expertness. Macbeth can be seen as a heroic warrior as he is contending for Scotland. He is represented as a valorous character who hunts down Scotland s enemies. Carved out his transition boulder clay he faced the slave We can see Macbeth s accomplishment as he carves like an expert. He is an complete violent death machine, but because he serves Scotland he is non a meatman even though he has the accomplishments of a meatman. When Macbeth and Banquo returned to Scotland, Macbeth was greeted by 3 enchantresss with 3 different salutations. The three enchantresss say, All hail, Macbeth! Hail to thee, thane of Glamis! All hail, Macbeth! Hail to thee, thane of Cawdor! All hail Macbeth that shalt be king afterlife. ( Act 1 Scene 3 Line 48 ) Macbeth did non believe the enchantresss prognostications at first, but after Ross informs Macbeth that the male monarch has merely gave him the place of Thane of Cawdor he starts to believe that they are true. When the prognostication of being the thane of Cawdor, he thinks that it is obvious that the other prognostication of going the male monarch will come true every bit good. This declines his aristocracy by thought of being a male monarch, which means that he would hold to interrupt the concatenation of being. The concatenation of being is the position of God, Jesus, angels, male monarchs and etc. and the King is God s appointed representative so Macbeth can non be King. Besides, Macbeth knows that if Duncan dies for some ground, it would be the princes who d be the male monarchs afterwards. Macbeth becomes confused about how he d be a male monarch when he was nowhere near the throne line but he still tries to believe about how to go the male monarch as he is influenced by his fatal defect ; aspiration. In Act 1 Scene 5, Lady Macbeth knows about the enchantresss prognostications. Lady Macbeth truly wants to go the queen of Scotland, hence she starts promoting Macbeth to slay King Duncan. Lady Macbeth puts an tremendous impact on Macbeth of slaying Duncan. At first, he denied Lady Macbeth s suggestion, but in the terminal he does slay Duncan which is his moral quandary. I ll travel no more ; I am afraid to believe what I have done ; Look I wo nt once more I dare non. ( Act 2, scene 2, line 51 ) This quotation mark is when Macbeth came back after slaying Duncan and Tells Lady Macbeth that he would neer make such thing once more. This shows that Macbeth is scared about the title he has done. Lady Macbeth so takes control of this state of affairs, where Macbeth is excessively frightened to make anything. This quotation mark is when Lady Macbeth says that this H2O will clean their bloody custodies and wipe out their wickedness. a small H2O clears us of this title. ( Act 2, Scene 2, line 67 ) . The 3rd prognostication comes true after Malcolm and Donalbein runs off from Scotland, scared for their lives and Macbeth becomes the King of Scotland. However, now he is eager to make anything to maintain on being the male monarch of Scotland. Therefore, he hired bravos to kill Banquo because he knows about the prognostication and Banquo has started to surmise Macbeth. At this point, Macbeth s place declines even more than when it was when Macbeth had murdered King Duncan. Killing your best friend to stay as a male monarch is non really heroic. He besides, wanted Banquo s boies to be killed, because the prognostication said that Banquo s boies would be male monarchs. This means that Banquo s boy, Fleance would be a menace to Macbeth or his posterities. However, Fleance flights and Macbeth becomes irritated. He says, Then comes my fit once more ; I had else been perfect. Whole as the marble, founded a the stone, as wide and general as the casing air, but now I am cabined, cribbed, confined, edge in to saucy uncertainties and frights. But Banquo s safe? ( Act 3 Scene 4 lines 21 ) Macbeth s diminution in position is really clear now. Macbeth is a whole different character since the beginning of the drama. He was loyal to the male monarch in the beginning, but now he is non afraid of anything. He thought of nil of killing neither Duncan nor Banquo. He was non afraid of the effects of his actions even though he knew precisely what they would be. This is besides another portion of Aristotle s theory on tragic heroes. After this at Act 4 Scene 1, Macbeth visits the enchantresss to cognize more about what would go on to him in the hereafter. When Macbeth arrived the enchantresss were fixing the charming caldron. Macbeth demands the enchantresss to reply his inquiries when Hecate says that all is ready to be done. Macbeth drinks the caldron the enchantresss give him and the first phantom appears and warns to Macbeth that he should be cognizant of Macduff. In my sentiment, Macbeth is a tragic hero in this Shakespeare drama. The Aristotle theory about tragic heroes backs the drama up. Harmonizing to Aristotle s theory about tragic heroes, the character must be at a high position in the beginning, have some virtuousnesss, have a tragic defect, and attain readers understanding in the terminal of the narrative. Macbeth fits into all the demands as a tragic hero. Therefore he is a tragic hero.

Vodafone Developing a Total Communications Strategy in the UK Market

Vodafone Developing a Total Communications Strategy in the UK Market Comparison of the Four Industries in terms of Industry Attractiveness Using Porter’s Five Forces, a comparison of the four industries (fixed line, mobile, television and broadband) can be undertaken to demonstrate their attractiveness. UK customers have more discretion to choose which company to use in the provision of fixed line, mobile and television services, hence these industries are continually registering less profits due to customers’ power. However, the broadband industry is increasingly growing as there are fewer companies offering the services due to huge capital costs involved, hence customers have less power in this industry. The suppliers’ power, reflected by the services and infrastructure offered by British Telecom (BT) to various companies within the sector, is minimal in all the four industries owing to the many regulatory frameworks that have been developed and implemented by Ofcom (Office of Communications). Owing to low suppliers’ powe r, companies such as Vodafone can leverage on the profit potential by using BT’s networks and infrastructure to expand services.Advertising We will write a custom case study sample on Vodafone: Developing a Total Communications Strategy in the UK Market specifically for you for only $16.05 $11/page Learn More From the case, it is clear that the high rivalry between competitors has negatively affected the profit and customer subscription margins in the fixed line, mobile and television industries. However, the broadband industry is still attractive to investors due to minimal rivalry among competitors. However, as the fixed line industry faces a minimal threat of new entrants owing to the fact that customers are increasingly using newer technologies, the other three industries – mobile, television and broadband – face real threats of new entrants not only because of their potential for continued growth and profitability, but also due to the ongoing acquisitions and partnerships affecting these industries. Lastly, in analyzing threat of substitute products, it can be argued that both the mobile and television industries face this threat as mobile providers bring into the market new mobile devices with enhanced capacity to roll out all the services in one single gadget, and as TV service providers look for innovative products that may enhance customers’ experiences. These opportunities provide adequate space for the proliferation of substitute products within the communications sector. However, the broadband industry may not attract such a threat due to the high capital costs involved in rolling out its services. Similarly, the fixed line industry may not attract substitutes due to the nature of infrastructure and networks used. Key Drivers of Change in the Communication Industry From the case scenario, the key drivers of change in the communication industry include technological advancements, acquisitions, pr oducts and services diversification, willingness to collaborate, speed, flexibility and competition. In technological changes, it is clear that the digital revolution has forced most companies in the UK’s communication industry to reassess not only how to effectively and efficiently provide traditional voice services to their existing customers, but emerging high-band data, television and video services as well.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, a number of major players in the industry are increasingly acquiring smaller firms to expand their customer base, reach and profitability. Surprisingly, a few major players are willing to partner or even merge to sustain leadership and competitiveness, while benefiting immensely form the economies of scale as well as shared infrastructure. Products and services diversification, in my view, is acting as a key driver to change for allowing the expansion of customer base with tailor-made products and services that satisfy specific needs and expectations of the customers. Moving on, it is clear that most companies operating in the industry are currently expending huge financial resources to develop fast and flexible networks, or to acquire other firms with such networks, with the view to enhancing customer value propositions and satisfaction. Vodafone, for example, has initiated a project to upgrade its Internet network from 3G to 4G to achieve faster speeds and flexibility. Lastly, there is intense competition within the industry for customers and market share, implying that companies must continually shift their strategies to remain competitive. The impact of these drivers will reflect in terms of a more streamlined sector, with companies attempting to buddle their services together and market them to customers in one package. Change in the UK’s Communication Industry From the case scenario, it is clear that the UK’s communication industry is increasingly changing from the provision of traditional voice services using the fixed line industry to the adoption and expansion of digitised functions with capacity to provide data and video to customers. Consequently, as customer figures and profit margins for voice services drop over the years, it is expected that technology will play a major role in developing a framework that will enable industry players to expand into the mobile, television and broadband industries. More importantly, it is envisaged that more operators will make huge investments in the broadband industry due to its attractiveness (see Porter’s analysis), and also due to the fact that it has the capacity for continued growth. Consequently, by 2015, more companies operating in the UK’s communication industry will have developed capacities to roll out broadband Internet services in large scale as all evidence points to the fact that the broadband industry can also be used to provide mobile and digital television services. It is expected that services such as cable television and radio may become obsolete by 2015 as technological advancements, stiff competition from new service providers, proliferation of IP-based networks and mounting penetration of broadband Internet services drive companies operating in the UK’s communication industry to converge their services. However, it is highly unlikely that the fixed line industry will become obsolete by 2015, though profit margins in this industry are likely to continue plummeting into the future.Advertising We will write a custom case study sample on Vodafone: Developing a Total Communications Strategy in the UK Market specifically for you for only $16.05 $11/page Learn More Overall, the industry is expected to be more attractive as services are converged not only due to opening up of many new opportunities for existing service providers and entrepreneurs (e.g., a mobile phone operator will have the capacity to sell digital music and movies using broadband Internet), but also due to improvements in customer satisfaction and retention (e.g., customers will be more satisfied for purchasing various services in a low-cost package). Vodafone’s Strategy Going into the future, Vodafone should change its strategies to reflect the realities on the ground, especially with regard to convergence of services in the UK’s communication’s sector. To achieve its objective of being a ‘communications leader in an increasingly connected world’, the company must not only invest heavily in new and emerging communication technologies, but must be ready to partner with other like-minded companies in the pursuit of more customers and opportunities for continued growth, competitiveness and sustainability. The concept of partnering with other companies or even acquiring small firms within th e industry, in my view, is a ripe one for Vodafone if it expects to rise into the leadership position. Additionally, partnering and acquisitions will ensure the company expands its networks and customer base without having to make huge capital investments in network infrastructure. Additionally, Vodafone stands at a better position to become the communications leader if its drives its operational performance through customer value enhancement to satisfy and retain existing customers while looking out for new ones, pursue growth and expansion opportunities in total communications (mobile, television and broadband) focussed on service delivery to customers rather, pursue emerging markets particularly in developing countries to increase customer base and revenue streams, and strengthen its capital discipline to ensure that more money is freed up for meaningful investments.

Community Cohesion Essay Example | Topics and Well Written Essays - 3000 words

Community Cohesion - Essay Example Some Major Housing Policies and Their Role in Community Cohesion: Choice based lettings or CBL is a social housing allotment system. Social housing allocations give individuals the right to practice their own discretion while choosing a social housing property. To apply for getting a house in a comfortable society is the main thing that strengthens the attachment between a person and the community to which he belongs. The policy is based on the idea of making the community more comprehensive, practicable and firm. Moreover, it aims at achieving a nationwide success by the year 2010. People belonging to every community have their certain choices and Choice Based Lettings is such a policy that enables them to choose property according to their tastes. For that reason the system automatically brings like-minded people together to a certain area establishing effective community cohesion among them. Currently, CBL makes the opportunity of choosing property not only available to the rich, but also to the lower middle class families. Houses are to be rent ed that have been brought under the coverage of CBL and this scrupulous step has been very constructive for people belonging to the above-mentioned group. For that reason, this policy has been able to bring people with equal affordability jointly resulting in the establishment of community cohesion from the perspective of economy. (Cantle, 2005) A number of the most underprivileged regions in UK have always made community cohesion a difficult task for the government. Therefore, it has always been the UK government's look out to solve their problems in an organized and intensive way. The main focus was to bring the complementary neighbourhoods as one. New Deal for Communities is an approach of UK government to tackle this...A call for community cohesion as a part of UK housing policy was felt soon after Bradford, Oldham and Burnley was beset by a series of ethnic disturbances in 2001. These localities have failed to establish Britain as a successful multicultural state in the eyes of the common man. The urban unrest in Bradford, Oldham and Burnley questioned the efficacy of housing departments and local councils in maintaining social and economic equality. The segregation of the traditional ethnic groups from the deprived communities indicated a ‘lack of community cohesion’. Soon after the London Bombings of July, 2005, the need for community cohesion to combat fundamentalism and terrorism became all the more indispensable. The Institute for Community Cohesion did not agree to the idea of fighting extremism as the only possible measure to promote community consciousness, as this overlooked the other divisive forces in society. (Wetherell, Laflà ¨che, Berkeley, 2007) The initial initiatives of the government to build community cohesion were looked upon as a measure to wipe out racial tensions and strife in the ethnically estranged communities, borne out of deprivation and lack of scope for spatial communication. While the authorities in favour of community cohesion to fight ethnic differences contend that expanding its scope would constrain its effectiveness in dealing with racial differences, there are others, who support the broader scope of community cohesion, argued that a variety of community differences required to be addressed, both within and beyond the community.

Art 330 Film Study Essay Example | Topics and Well Written Essays - 750 words

Art 330 Film Study - Essay Example Director Sergei Eisenstein thought beyond the typical box of intending to bring across mere entertainment and art that registers to mind with common fashion. It occurs as if a rare mutiny of a crew against their officers demonstrates a challenge to shift the normal course of a national timeline from an object of faint dark memory to one of haunting suspicion. In paying tribute, thus, to the party or side of event which he thought deserved justice, Eisenstein came up with a project of revolution rather than â€Å"The Battleship Potemkin† in the usual outfit of a remarkable silent film. More than focusing on the aspect of commemoration and chronology, Eisenstein may be recognized to have employed an editing technique that could generate a subject of moving power. Accordingly, the director renders â€Å"The Battleship Potemkin† to take on authority by engaging his audience into a stream of perception that could not seem to help impact feelings and ideology in the viewing p rocess. Despite the total absence of voice from each character involved, the film manages to convey its potential through the musical score or the choice of orchestrated sound effects which suitably fit individual acts from a wide range of tempo and intensity. Instrumental rhythms used vividly reflect the thematic message of socio-political struggle with acute notes where appropriate, scene after another. Besides music, Eisenstein made it a point to work with flashes of sharp images that readily stick to memory along with interval words or phrases that are rich with direct expressions of human nature. As such, lines like â€Å"We’ve had enough rotten meat† with a tone of utter indignation when men of the ship protest for decent food free of worms and â€Å"The men refused to eat the soup† being â€Å"seethed with rage† altogether forms a picture of the crew’s reasonable cause behind the insurrection. Moreover, â€Å"The Battleship Potemkin† becomes capable of establishing some degree of illusion to the actual events by adopting a technique whereby certain real-life details are either omitted or elaborately sensationalized so as to create illusory figures that possess high tendency to replace any formerly imagined cases of truth. This is particularly evident in the manner Eisenstein necessitates to incorporate the â€Å"Odessa Steps† sequence illustrating the massacre of civilians along the Potemkin stairs or Primorsky which did not in reality take place. At this stage, Eisenstein puts in application the ‘montage’ theory to reconstruct a perspective of the original occurrence to mind by showing an imagery that is juxtaposed or edited in rapid progression, magnifying visceral influence among the viewers. Image capture at abrupt pace seems to accumulate into compressed narrative information sufficiently compact and poignant to enkindle mixed sentiments of rebellious anguish and sympathy especially afte r the occasions of watching the baby carriage running away as well as the sight of the three cherubs at different angles presumably in punching mode. Eventually, such cinematic recreation bears the capacity of exaggerating the idea of oppression, in this case, to the extent that the viewing public can be stirred to yield to strong emotional and perhaps, philosophical change of insight. The apparent objective of the montage concept is conducive to biased moviemakers